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When faced with a global financial crisis, why do some businesses survive and continue to grow while others fail? Successful businesses are a result of constant and progressive learning as well as insightful and knowledgeable business leaders.
To learn more about how to grow your business in difficult economic times, sign up for ‘The way of growth in adversity’ course by Dr Yu Shiwei!
The world’s pioneer in Chinese management education – Dr Yu Shiwei
In a time of economic turmoil, cutting costs for both small and large enterprises is crucial in enabling businesses to better weather the crisis.
Dr. Yu Shiwei’s course is specially designed to focus on effective communication as well as external and internal contrarian marketing to help your business to reduce costs and increase revenue.
Day 1: "Effective Communication"
“Professional Knowledge accounts for 15% of a person’s success and the remaining 85% depends on inter-personal skills and effective communication” – Dale Carnegie
This is especially true for businesses – Effective communication will help reduce costs and increase the competitiveness of companies!
On day 1 of the course, Dr Yu Shiwei will address your questions on effective communication;
· How to make effective communication a key contributing factor to a company's competitive advantage?
· How to establish a "culture of communication" in a company
· How to communicate effectively with supervisors, colleagues and subordinates?
· What are the key principles of effective communication? What is the most effective way to communicate with one another?
· Which is the most important communication behavior? What is the best mode/channel of communication?
Day 2: "Contrarian marketing"
The failure rate of businesses is often greater than the success rate because of the tendency to adopt conventional marketing strategies. In turbulent economic times, it is essential for businesses to re-examine and re-invent their marketing strategies and tactics in order tide through the rough times.
On day 2 of the course, Dr Yu will focus on the topic of “Contrarian Marketing”;
· How to choose the most effective marketing channel for businesses?
· How to master the laws of marketing innovation?
· How to plan and establish marketing objectives?
· How to implementation flexibility in the use of marketing methods and tools?
· How to enhance negotiation skills so as to increase profit from sales?
“Dr Yu Shiwei is an outstanding entrepreneur. Together with his international experience and knowledge of managing enterprises, he is indeed a master of business management in Asia like his counterpart Jack Welch” – David Poh, PropNex Senior Group of Directors and Corporate Training Director
You are cordially invited to take participate in the coming programme to achieve unlimited success!
We would be greatly appreciating your favorable and early reply!
Raffles Business International Pte Ltd
Marketing Director
Helen Chan 陈少梅
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