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Job Title: Segment Marketing Manager
Description

Segment Marketing Manager

Responsibilities:

  • Analyse market needs and formulate marketing strategies. Strategies should encompass market segmentation, product positioning, product mix, packaging and bundling at the right pricing to accelerate acquisition and revenue growth.
  • Conceptualise and execute promotions to reach out to targeted customers; ensure that the solutions offered are relevant and easy to understand.
  • Collaborate within and across business units to deliver a positive customer experience. This includes Customer Knowledge & Research, Business Development, Product Development, Product Marketing, IS, Billing, Marcom.
  • Measure, analyse and continuously improve marketing effectiveness.
  • Manage, control, track and optimize A&P budget.
  • Conduct presentations to partners as well as customers.

Requirements:

  • Degree in marketing or related discipline, with at least 4 years in a similar capacity in the Telco industry.
  • Knowledge and good understanding of marketing and sales processes.
  • Resource and innovative with good communication skills.
  • Able to multi-task and work effectively in a fast-paced dynamic environment.
  • Results oriented and driven. Team player.

Apply at: http://singtel.com/career/ST

Job Details
Job Ref: TM/CRA1001108
Location: Singapore
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